Oct 22, 2010

College Care Packages, Done Right

Shameless promotion - yup! And here's why ... My oldest son recently made his way back to the West Coast to begin his college career. So far so good.


Last week, I received a bubbly email from the Parent Association about sending Care Packages to the students. The timing seems great, they're just about missing home. Here's what didn't sit right ... they were asking for 100% parent participation to send sugar-packed, sodium-filled, junk food at a ridiculous price! I was mortified. I'm no health food guru, but come on people, send them something slightly healthy!

I started thinking ... would my son want a box of junk food or a few extra bucks to get what he wants. And wouldn't it be just as much fun (for me) and more nutritious (for him) to give him a gift card for Trader Joe's or Whole Foods so he can stock up on good grub? And what if Aunt Sue in Seattle and Uncle Max in Minneapolis want to pitch in and give him a few gift cards, like maybe one to Whole Foods, iTunes and one to Staples (because the mechanical pencils are so much less expensive there than at the campus bookstore)? I don't know, it's just a thought, and I like it.

So, I've created Gift Card Bundles at from: Everyone. Three different price points (but feel free to spend more) and 2-4 gift card choices from our entire lineup. How I would have loved a 'care package' to Trader Joe's, Starbucks, or Gap - yeah that's kind of cool! Anyhow, I'm really excited about this idea,busy  researching campus locations and nearby stores so from: Everyone can offer the discerning college student a smattering of choices and the happy parents some peace of mind!